“Longbridge MG & Rover Motors” Birmingham, England
Marketing assistant, 2000 - 2005
? Assist the management on day to day marketing activities, update the database and website.
? Responsible for market research & analysis, customer communication, projects implementation and control.
? Support development and distribution of sales channels.
“AMT Incorporation BG” Ltd
Marketing Director, 2005 - 2008
? Running the Bulgarian branch of European affiliate network investment company, in an extensive range of investments and trade over Europe. Consulting, market analysis and dealing with “FORTON International” and “COLLIERS International”.
? Planned investments, locating opportunities, initiating projects and introducing innovative management and marketing tactics
? Strategic planning, Commercial and financial operations, International market research
“MCM Inc” Ltd
Marketing Director, 2008 - 2012
? Revived struggling operation from being in regular slowdown, to turnaround successful models. Revamped pricing strategy, implemented effective promotional strategies, trained a high-performance sales team and helped boost corporate image.
? Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management
? Based on the customer needs, customized brand strategy program and implementation plan, observing and optimizing the process
“Go Abroad China” Beijing
Marketing Director, 2012 - 2014
Developed full marketing range of activities. Implemented the latest marketing strategies and competitive marketing mix model. Strategic planning, brand development, online marketing, operational marketing, overseas market analysis.
“D. A. Cenov” University, Svishtov, Bulgaria
Master of Marketing, Major in Management, 1995 to 2000
? Strategic Analysis
? Sales & Marketing strategies
? New market segments research
